Quantifying Free

1. Neil Gaiman rocks.
2. He is affecting the way we think about putting books online. He recently did a promotion that offered American Gods as a free download and noted the results of the experiment on his blog.
3. "Harper Collins sold a lot more of all my books while the free American Gods was out there, with sales of all my titles up 40% through independent bookshops"
4. He also links to the Gaurdian interview with Rushdie. I don't blame anyone who knows me for reading that. Blah, blah, blah, Rushdie, blah, blah, blah. You notice I haven't been mentioning the Booker thing. It's restraint.